Denim |
| |
Authors: | Daniel Miller |
| |
Institution: | Department of Anthropology, University College London, London, UK |
| |
Abstract: | This article introduces denim as a marketplace icon, and argues that blue jeans’ ordinariness and ubiquity transcend marketing practices. A brief history of blue jeans is presented to illuminate their engagement with cultural practices, world trade, and technology, in the form of color dyeing. The article invokes the notion of the post-semiotic – the notion that it is possible to have consumer culture objects that do not necessarily signify anything. |
| |
Keywords: | blue jeans clothing denim material culture marketplace icon |
|
|