Film-induced tourist motivations. The case of Seville (Spain) |
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Authors: | M Ángeles Oviedo-García Mario Castellanos-Verdugo M Antonia Trujillo-García Thaddeus Mallya |
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Institution: | 1. Departamento de Administración de Empresas y Marketing, University of Seville, Av/ Ramón y Cajal 1, 41018 Seville, Spainmaoviedo@us.es;3. Departamento de Administración de Empresas y Marketing, University of Seville, Av/ Ramón y Cajal 1, 41018 Seville, Spain;4. Planning and Management Tourism Master Graduate, University of Seville, Seville, Spain;5. Vysoké u?ení technické v Brně. Fakulta podnikatelská, Kolejní, Czech Republic |
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Abstract: | Tourists' attraction to filmed sites has increased destination marketing organisations (DMOs) interest in film-induced tourism. Seville, Spain, has been the setting of many national and international film productions. Film tourism research has focused on impacts, travel preferences and destination choice, but there is a lack of research on motivations of film tourism. As a consequence, DMO actions in film tourism are often developed ad hoc, in an unplanned and opportunistic way without understanding the phenomenon. This research tries to fill this gap by focusing on film tourism in Seville in order to identify film tourists' motivations. Results identify film tourism activity and find five motivations of the film-induced tourist in Seville: film site experiences, fantasy, novelty, touring the film and personal film-location connection. Results show films add something valuable to destination experience (as a secondary or tertiary attraction). Destination managers should consider novelty factor as an element to enhance tourist experience, especially for non-European ones as well as for female tourists and tourist above 25 years, to motivate a slightly positive site experience. |
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Keywords: | film tourism motivation film site experiences fantasy novelty touring the film personal film-location connection |
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