| Abstract: | This paper introduces various elements of the relationships between business organisations and practices and cultural values and behaviour with reference to the Asian and particularly the South-East Asian region. It then summarises findings on the perceptions and evaluations of British business people of the role of culture in doing business in Asia as these were revealed in a study conducted on behalf of the Department of Trade and Industry in 1992. A major conclusion is that British business people tend not to assign a significant role to culture and language and that the business community experiences problems in finding suitable materials on this dimension of their dommercial activities in Asia. The low priority given to cultural undertstanding presents a barrier to Britain's commercial success in this economically dynamic region of the world. |
