| 零售业企业的企业文化评价指标体系构建与实证分析 |
| |
| 引用本文： | 许安心,易爱娣. 零售业企业的企业文化评价指标体系构建与实证分析[J]. 技术经济, 2011, 30(7): 127-132 |
| |
| 作者姓名： | 许安心 易爱娣 |
| |
| 作者单位： | 1. 福建农林大学经济与管理学院,福州,350002
2. 华侨大学工商管理学院,泉州,362021 |
| |
| 基金项目： | 泉州市优秀人才培养专项经费资助项目“产业链全球化配置下泉州OEM企业自主品牌战略研究”，采州社会科学规划项目“后金融危机时代下我国代工企业自主品牌战略研究——以泉州为例” |
| |
| 摘 要： | 根据企业文化的四个层次,构建了零售业企业的企业文化评价指标体系,并利用层次分析法得出各层次评价指标的权重。以泉州中闽百汇公司为例,采用调查问卷分析法进行数据收集,并利用SPSS17.0软件及模糊综合评价法对案例企业的企业文化进行评价,以说明该评价指标体系的可行性。最后,提出提升零售业企业的企业文化竞争力的相关对策建议。
|
| 关 键 词： | 零售业 企业文化 |
Construction and Empirical Analysis on Evaluation Index System of Corporate Culture of Retail Business |
| |
| Xu Anxin,Yi Aidi. Construction and Empirical Analysis on Evaluation Index System of Corporate Culture of Retail Business[J]. Technology Economics, 2011, 30(7): 127-132 |
| |
| Authors: | Xu Anxin Yi Aidi |
| |
| Affiliation: | 1.College of Economics and Management,Fujian Agriculture and Forestry University,Fuzhou 350002,China;2.China Minsheng Bank Quanzhou Branch,Quanzhou Fujian 362021,China) |
| |
| Abstract: | According to four levels of corporate culture,this paper constructs an evaluation index system of corporate culture for retail businesses,and obtains the weights of evaluation indexes by AHP.Taking Quanzhou Zhongmin Baihui as a example,it uses the data from the questionnaire to evaluate the corporate culture of it by using SPSS17.0 and the fuzzy comprehensive evaluation method in order to demonstrate the feasibility of this evaluation index system.Finally,it puts forward some proposals for enhancing the competitiveness of retail businesses in corporate culture. |
| |
| Keywords: | retail industry corporate culture |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
