| 网络团购拍卖中竞标者队列研究 |
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| 引用本文： | 钱大可,宋福根.网络团购拍卖中竞标者队列研究[J].技术经济,2011,30(6):100-105,124. |
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| 作者姓名： | 钱大可 宋福根 |
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| 作者单位： | 1. 上海东华大学旭日工商管理学院,上海200051;嘉兴学院,浙江嘉兴314001
2. 上海东华大学旭日工商管理学院,上海,200051 |
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| 基金项目： | 2010年度教育部人文社会科学研究青年基金项目"网络团购模式下拍卖代理商最优拍卖策略研究"，浙江省科技厅2010年软科学(重点)项目"基于电子商务的浙江省农业生产资料网络团购机制研究" |
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| 摘 要： | 通过分析网络团购拍卖机制下的竞标者等待达到拍卖保留价格现象,提出网络团购拍卖过程中存在竞标者队列,并揭示了竞标者队列的性质及其对网络团购拍卖机制设计的影响。研究指出:网络团购拍卖存在较大数量的成功竞标者,这些成功竞标者因需等待拍卖最终成交而形成竞标者队列;拍卖方对竞标者队列进行的服务与成批服务的排队系统相似,但也存在差异;拍卖方可优化网络团购拍卖机制,以保证获得拍卖收益,并减少在服务过程中出现的队列拥塞现象的发生。
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| 关 键 词： | 网络团购 网络拍卖 |
Study on Bidder Queue in Newrok Group Buying Auction |
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| Qian Dake,Song Fugen.Study on Bidder Queue in Newrok Group Buying Auction[J].Technology Economics,2011,30(6):100-105,124. |
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| Authors: | Qian Dake Song Fugen |
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| Institution: | 1(1.Glorious Sun School of Business and Management,Donghua University,Shanghai 200051,China;2.School of business,Jiaxing University,Jiaxing Zhejiang 314001,China) |
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| Abstract: | Through analyzing the phenomenon that bidders are often required waiting for the reserve price in network group buying auction,this paper considers that there exist bidders as a queue which are called bidder queue in network group buying auction,and analyze the property of bidder queue and its impact on the auction mechanism design.The results show as follows：there are many successful bidders in group buying auction who need to wait for the concluding of auction to form bidder queue;the service provided by the side of auction to bidder queue is similar to the queue system of bulk service,and the difference between them are also existing;the side of auction can ensure the obtaining of auction income and avoid the queue jam existing in the service process through optimizing the mechanism of network group buying auction. |
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| Keywords: | network group buying network auction |
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