Market segmentation in hotels: a move up-market with the ‘club’ concept |
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Authors: | Scan Mooney Joe M. Penn |
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Affiliation: | 1. Highbury College of Technology, PortsmouthUK;2. Portsmouth Polytechnic, U.K. |
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Abstract: | The market for hotel services is segmented into identifiable and quantifiable groups. Some parts of the hotel and catering industry are beginning to cater for different market segments within single establishments by means of the introduction of different classes of accommodation. This trend raises questions about the level of segmentation which is possible, and profitable. |
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Keywords: | market segmentation hotels ‘executive class’ luxury service |
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