| Abstract: | Words and phrases have the power to excite our spirits, to free our minds, and to help us envision innovative ideas. “I have a dream,” “Four score and seven years ago,” “A date which will live in infamy,” and “We hold these truths to be self‐evident” are phrases that need no explanation. We remember these phrases and we also remember who said them. We remember the speeches because the words had a powerful effect on us, but we also remember them because they were delivered with a deep passion. These words transformed our thinking about slavery, about segregation, about war, and about injustices. In short, leaders understand the power of words. |
