The role of intermediaries in cross‐industry innovation processes |
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| Authors: | Oliver Gassmann Michael Daiber Ellen Enkel |
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| Institution: | 1. Institute of Technology Management, University of St. Gallen, , CH‐9000 St. Gallen, Switzerland;2. Sino‐German School of Postgraduate Studies, Tongji University, , 200092 Shanghai, P.R. of China;3. Dr. Manfred Bischoff Institute of Innovation Management of EADS, Zeppelin University, , D‐ 88045 Friedrichshafen, Germany |
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| Abstract: | In this article, we investigate the role intermediaries play in the cross‐industry innovation process. Intermediaries are external institutions that support companies in their innovative activities. They are frequently used to bridge gaps between different industries. Our research focuses on the question of which capabilities an intermediary should have in order to achieve success in initiating a cross‐industry innovation. Our empirical base consists of a survey of 107 European manufacturing companies and an analysis of six collaborative cross‐industry innovation projects. The company survey is used to identify the capabilities an intermediary should have during each of the three phases of the innovation process. The cross‐industry projects, each of which involves a Swiss or a German industrial company and an intermediary, provide us with analyzable data. We conclude our study by identifying three types of intermediary: the innovation broadener, the innovation leverager, and the innovation multiplier. |
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