| 在电力市场条件下大型发电设备的营销策略 |
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| 引用本文： | 李娜,荣振威,徐利. 在电力市场条件下大型发电设备的营销策略[J]. 电力技术经济, 2005, 17(2): 31-34 |
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| 作者姓名： | 李娜 荣振威 徐利 |
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| 作者单位： | 北京北重汽轮电机有限责任公司,北京,100040 |
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| 摘 要： | 运用市场营销学中的相关知识,对在电力市场条件下大型发电设备生产商和购买商(即发电商)之间的关系进行了分析,指出了大型发电设备生产商在运用营销策略过程中应注意的问题。
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| 关 键 词： | 大型发电设备 营销策略 营销对象 |
| 文章编号： | 1008-1682(2005)02-0031-04 |
| 修稿时间： | 2004-12-15 |
Marketing Strategy for Large Power Generating Equipment under Power Market Situation |
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| LI Na,RONG Zhen-wei,XU Li. Marketing Strategy for Large Power Generating Equipment under Power Market Situation[J]. Electric Power Technologic Economics, 2005, 17(2): 31-34 |
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| Authors: | LI Na RONG Zhen-wei XU Li |
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| Abstract: | The paper presents its analysis on the relationship between the large power generating equipment producer and the buyer(power generator)under the power market situation using relevant marketing knowledge.It also points out some issues to be noticed by large power generating equipment producer the implementing process of marketing strategy. |
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| Keywords: | large power generating equipment marketing strategy marketing target |
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