| 企业环境管理体系中的绿色营销分析 |
| |
| 引用本文： | 徐文杰,姚烈洪.企业环境管理体系中的绿色营销分析[J].企业活力,2009(7):45-48. |
| |
| 作者姓名： | 徐文杰 姚烈洪 |
| |
| 作者单位： | 浙江万里学院,宁波,315100 |
| |
| 摘 要： | 环境问题是当今世界面临的最重大挑战之一,纵观人类发展史,就是人与自然斗争,征服自然和被自然报复的过程,协调人与自然的关系,处理好环境问题是目前世界各国最为关注的议题之一,我们今天面临的人与自然和谐及环境问题,比历史上任何时期都严峻和复杂。解决环境问题可以从多方面入手,通过在企业环境管理体系中融入绿色营销理念,提倡绿色营销也是一种解决环境问题的好方法。
|
| 关 键 词： | 绿色营销 企业环境管理体系 绿色营销组合策略 |
The Analysis of Green Marketing in the Circumstance Management System of Enterprise |
| |
| Xu Wen-jie,Yao Lie-hong.The Analysis of Green Marketing in the Circumstance Management System of Enterprise[J].Enterprise Vitality,2009(7):45-48. |
| |
| Authors: | Xu Wen-jie Yao Lie-hong |
| |
| Institution: | Xu Wen-jie Yao Lie-hong |
| |
| Abstract: | The environmental issue is one of the most serious challenges facing the world today.The history of the mankind is that of the struggle between man and nature and of the conquest of nature and the retaliation of nature.The coordination of the relationship between man and nature,the handling of the environmental problems is one of the topics all the countries in the world are concerned about most.The harmony of nature and man and the environmental problems that we face today are more severe and complex.Through green marketing to promote solutions to environmental problems is also a good way. |
| |
| Keywords: | green marketing corporate environmental management system green marketing mixed strategy |
| 本文献已被 维普 万方数据 等数据库收录！ |
|
