| 新形势下企业的品牌经营初探 |
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| 引用本文： | 陈能军. 新形势下企业的品牌经营初探[J]. 商业研究, 2003, 0(1): 108-110 |
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| 作者姓名： | 陈能军 |
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| 作者单位： | 湖南商学院经济学系,湖南,长沙,410205 |
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| 摘 要： | 我国加入WTO后,国内市场国际化趋势日渐明朗,外国跨国公司与知名品牌将大举进入中国市场参与竞争。面对挑战,国内企业必须重视品牌经营,实行品牌经营战略,才能在激烈的市场竞争中发展壮大。
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| 关 键 词： | 品牌经营 WTO 市场竞争 企业 产品 |
| 文章编号： | 1001-148x(2003)01-0108-03 |
| 修稿时间： | 2002-02-04 |
A Preliminary Exploration on Brand Management of Enterprises in New Situation |
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| Abstract: | Being a member of WTO, trend of the Internationalization of Domestic Market becomes clear gradually, Chinese enterprises will compete with International Corporations and Famous Brands in its domestic market. Facing the challenge of the WTO, Chinese corporations should value and carry out brand management. And will benefit from fierce market competition. |
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| Keywords: | WTO |
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