大连市海外旅游市场扩散问题研究

本文首先介绍了产品扩散模型(Bass模型)的基本内容,并从现代市场营销观念对产品定义的角度出发,将大连市看作是一个整体旅游产品,应用Bass模型对其在海外旅游市场中的扩散情况进行了分析和预测,根据分析、预测的结果提出了进一步促进大连在海外旅游市场扩散的营销对策。

Dalian overseas tourism market expanding problem research

This paper introduced Bass innovation diffusion models. Then it analyzed the diffusion situation of Dalian City in overseas tourist market with Bass models and forecasted the diffusion tendency. According to the conclusion of analyzing and forecasting, this paper also gave the marketing strategy on promoting the diffusion of Dalian City in overseas tourist market.