| Abstract: | Increasing interest has been exhibited by both consumer groups and government agencies in gaining greater consumer participation in the rule-making procedures of the federal government. Yet little is known about the characteristics and attitudes toward marketing of “participant consumers”-those consumers who have participated in the process and made their viewpoints known to federal agencies. This study investigated such consumers. Significant differences were found between the demographic and attiludinal characteristics of participant consumers and consumers in general. To gain a balanced consumer perspective as inputs for regulations, federal regulators will have to extend their information gathering activities well beyond the normal consideration of consumer briefs received. |
