| Abstract: | According to the CTR forecast, the total advertising volume in China has exceeded 400 billion Yuan RMB, surpassing Japan for the first time and positioning the 2nd after USA. As I＇ve said before, what we need is no longer scale, but industry resource adapting to the scale. Thanks to the mature China Advertising Agency report with profiles of the agencies who brings us so much comfort. The glory of China advertisJng can＇t rely on others＇ given and shouted, but long-term investment from managing agencies, related research agencies and media. |
