| 提升市场竞争力与中小企业的发展 |
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| 引用本文： | 李芬儒,李曼.提升市场竞争力与中小企业的发展[J].河北经贸大学学报,2004,25(4):57-60. |
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| 作者姓名： | 李芬儒 李曼 |
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| 作者单位： | 河北经贸大学,工商管理学院,河北,石家庄,050061;河北经贸大学,商学院,河北,石家庄,050061 |
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| 基金项目： | 河北省哲学社会科学规划研究资助项目(批准号200303006)《提高我省中小企业竞争力调查研究与政策建议》的研究成果之一. |
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| 摘 要： | 中小企业面临激烈的市场竞争,如何根据自身的特点,提升市场竞争力,促进其进一步发展是一个重 要课题。文章分析了中小企业生存发展理论,指出了中小企业自身发展的优势和在国民经济中的作用和地位。 并从市场营销竞争力的角度讨论了中小企业经营战略和营销策略的选择。
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| 关 键 词： | 中小企业 市场竞争力 经营战略 营销策略 |
| 文章编号： | 1007-2101(2004)04-0057-04 |
| 修稿时间： | 2004年4月2日 |
Improving Market Competitive Capability and Development of Medium and Small-sized Enterprises |
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| Li Fen-ru Li Man.Improving Market Competitive Capability and Development of Medium and Small-sized Enterprises[J].Journal Of Hebei University Of Economics and Trade,2004,25(4):57-60. |
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| Authors: | Li Fen-ru Li Man |
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| Institution: | Li Fen-ru Li Man |
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| Abstract: | Medium-and small-sized enterprises have to encounter Gerce market competition. Therefore, it is an important subject how to improve their market competitive capability and promote their development with their own characteristics. After analyzing the theories concerning the existence and development of medium-and small-sized enterprises, this article points out these enterprises' unique development advantages and their role in national economy. Finally it discusses the selection of business and marketing strategies for these enterprises. |
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| Keywords: | medium-and small-sized enterprises market competitive capability business strategy marketing strategy |
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