| 明确学报定位 实施名牌战略 |
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| 引用本文： | 关鉴航.明确学报定位 实施名牌战略[J].吉林省经济管理干部学院学报,2002,16(6):63-65. |
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| 作者姓名： | 关鉴航 |
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| 作者单位： | 吉林省经济管理干部学院,吉林,长春,130021 |
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| 摘 要： | 在知识经济时代，期刊市场的竞争日益激烈，严重威胁着学报的生存与发展。对此，学报应准确把握其社会定位，进行战略重组与整合，把创名牌学报作为追求的目标，只有这样，才能在竞争中取胜。
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| 关 键 词： | 学报定位 名牌战略 人才管理机制 期刊市场 战略重组 |
| 文章编号： | 1009-0657(2001)06-00 |
| 修稿时间： | 2002年6月25日 |
Putting the Famous Brand Strategy into Effect according to the Journal location |
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| Guan Jianhang.Putting the Famous Brand Strategy into Effect according to the Journal location[J].Journal of Jilin Province Economic Management Cadre College,2002,16(6):63-65. |
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| Authors: | Guan Jianhang |
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| Abstract: | The competition of journal market is becoming more and more serious in the age of the knowledge economy.It is seriously threatening the exist and development of the journal.According to the above facts,the journal should grasp its social location and carry out reorganization.We should pursue the aim of establishing a famous brand journal.Only by this way could we succeed in the competition. |
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| Keywords: | Journal location Famous brand strategy Characteristic superiority Talent management system |
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