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论产品结构调整与企业核心竞争力
引用本文:高建新. 论产品结构调整与企业核心竞争力[J]. 时代经贸, 2008, 6(2): 19-21
作者姓名:高建新
作者单位:洛阳理工学院工商管理学院,河南洛阳471023
摘    要:企业产品结构调整是企业保持创新特征并赢得竞争优势、获得持续发展的关键。本文通过对产品结构调整的基本理论和研究状况以及企业核心竞争力理论的研究,指出在我国社会主义市场经济的不断推进和工业化进程地不断加速的环境中实施基于企业核心竞争力的产品结构调整必要性。

关 键 词:产品结构调整 核心竞争力 持续发展

A discuss on product mix adjustment Research and Enterprise core competence
GAO Jian-xin. A discuss on product mix adjustment Research and Enterprise core competence[J]. Economic & Trade Update, 2008, 6(2): 19-21
Authors:GAO Jian-xin
Abstract:Product Mix adjustment is a key for an enterprise to maintain innovation characteristic,win competitive advantage and achieve sustainable development.Studied from the theory and actuality of product mix adjustment and the theory of enterprise core competence,the paper put forward necessary of product mix adjustment based on enterprise core competence under the circumstance of socialist market economy successively pushing and socialist industrialization successively accelerating.
Keywords:Product mix adjustment  Core competence  Sustainable development
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