基于农村民俗文化的创意旅游发展模式研究

挖掘和创意农村民俗文化来大力发展农村旅游经济,达到农民增收,经济繁荣,越来越成为农民的迫切愿望。在对国内相关文献的梳理的基础上,总结出民间信仰型、民间工艺型、社会生活型等八大农村民俗文化类型,并根据这些类型提出了农耕观摩型、节庆体验型、工艺品制作参与型等六大农村创意旅游发展模式。农村发展创意旅游产业还需要处理好＂创意＂与＂通俗化＂的关系、资源开发与农民利益的关系、对文化产品进行品牌化、产业化运营,开发形式多样的旅游纪念品。

A Research of Development Models of Creative Tourism Based on the Rural Folk Culture

Mining and creating rural folk culture to promote the development of rural tourism economy, to help farmers to get higher income, and to add economic prosperity, is becoming the urgent desire of the farmer. The paper combines the relevant literature on the basis of rural folk culture, summarizes the folk belief, folk arts, social life and other eight types, and according to which the farming demonstration, festival experience, handicraft production and other six development patterns of rural creative tourism are put forward. To develop the rural creative tourism industry, we also need to deal with the relation of ＂creative＂ and ＂popular＂, the relation of resource development and the interests of farmers, the relation of cultural products brand, industrial operation, and developing a variety of tourism souvenirs.