| 长沙市民文化旅游决策规则分析 |
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| 引用本文： | 许春晓,王洁,许杰兰.长沙市民文化旅游决策规则分析[J].湖南经济管理干部学院学报,2012(1):8-12. |
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| 作者姓名： | 许春晓 王洁 许杰兰 |
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| 作者单位： | [1]湖南师范大学旅游学院,湖南长沙410081 [2]湖南第一师范学院,湖南长沙410205 [3]多伦多大学,加拿大多伦多 |
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| 基金项目： | 湖南省社科基金项目“高铁背景下的自驾车旅游模式及其培育”（编号：11JD47） |
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| 摘 要： | 随着文化旅游愈益重要,人们的文化旅游决策的影响因素是一个值得特别重视的问题。通过对长沙市居民进行问卷调查,获得1068份有效问卷,形成数据库,采用决策树技术分析,发现文化旅游者具有三级决策规则,分别对应＂文化底蕴＂、＂地方风俗＂和＂月收入＂。使用决策树建立决策规则模型,从年龄和职业角度对三级规则的人口构成进行了分析。
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| 关 键 词： | 居民 决策 决策树分析 文化旅游 |
Analyses of Laws in Changsha Residents’ Decision- making for Cultural Tourism |
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| XU Chun-xiao,WANG Jie,XU Jie-lan.Analyses of Laws in Changsha Residents’ Decision- making for Cultural Tourism[J].Journal of Hunan Economic Management College,2012(1):8-12. |
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| Authors: | XU Chun-xiao WANG Jie XU Jie-lan |
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| Institution: | 1 Tourism college,Hunan Normal University,Changsha 410081,Hunan,China;2 Hunan First Normal College,Changsha 410205,Hunan,China;3 University of Toronto,Toronto,Canada) |
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| Abstract: | As cultural tourism has become more and more important,the influence factor of people’s decision-making of cultural tourism is worthy of special attention.A questionnaire survey of residents in Changsha city has been conducted,in which 1,068 valid questionnaires have been obtained form the database.With decision tree technical analysis the research found that cultural tourists have three decision-making rules,corresponding to the＂cultural heritage＂,＂local customs＂and＂monthly income＂.Through decision tree,this paper establishes rules of conduct model,in which demographic composition of three rules was analyzed from the perspective of age and occupation. |
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| Keywords: | residents decision-making decision tree technical analysis cultural tourism |
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