| 基于体验经济时代宗教旅游产品营销策略 |
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| 引用本文： | 孙浩,伍进,张素杰.基于体验经济时代宗教旅游产品营销策略[J].湖南经济管理干部学院学报,2012(2):37-39,47. |
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| 作者姓名： | 孙浩 伍进 张素杰 |
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| 作者单位： | [1]桂林理工大学旅游学院,广西桂林541004 [2]河南科技学院新科学院,河南新乡453003 |
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| 摘 要： | 宗教旅游是宗教信仰者基于宗教目的及非宗教旅游者参观宗教景区的活动。宗教旅游本身就是一种体验过程,体验在宗教旅游产品开发中具有重要意义,但目前宗教旅游产品在营销过程中忽视旅游者的体验,使其营销活动存在诸多问题。因此在分析营销问题的基础上有针对性地提出相关策略,以期为宗教旅游发展提供参考。
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| 关 键 词： | 体验经济 宗教旅游产品 营销策略 |
Marketing Strategies Based on Religious Tourism Products in Experience Economy Era |
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| SUN Hao,WU Jin,ZHANG Su-jie.Marketing Strategies Based on Religious Tourism Products in Experience Economy Era[J].Journal of Hunan Economic Management College,2012(2):37-39,47. |
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| Authors: | SUN Hao WU Jin ZHANG Su-jie |
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| Institution: | 1. School of Tourism, Guilin University of Technology, Guilin 541004, Guangxi; 2. Xin Ke College, He Nan Institute of Science and Technology, Xinxiang 453003, Henan, China) |
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| Abstract: | Religious tourism includes the activities of religious purpose, and non-religious tourists＇ visiting religious scenic. It is a process of experience, which has a great significance in the religious tourism product development, but the tourists＇ experience is ignored in the religious tourism product marketing. Therefore, the paper proposes related strategies for future reference for religious tourism development. |
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| Keywords: | experience economy religious tourism product marketing strategies |
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