基于二元市场结构的企业分销渠道模式研究

文章通过分析当前城市和乡村市场在消费环境、消费水平、流通环境、消费者需求特征等方面的二元化特性，明确当前城乡市场渠道权力结构的差异，对比企业选择分销渠道模式的一般影响因素，构建二元市场结构下的企业分销渠道模式。

Based on the Market Structure of Dual Channel Model Enterprise

Through analysis the dual difference of the current urban and rural market in the consumption environment,the level of consumption,circulation environment,and consumer demand characteristics,confirmed the differences of the dual urban and rural distribution channels power structure,compared the traditional mode of distribution channels selection factors,constructed the mode of enterprise distribution channels under the dual market structure.