| 半自助旅游产品质量的博弈分析 |
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| 引用本文： | 陶庆华.半自助旅游产品质量的博弈分析[J].经济研究导刊,2007(3):140-141. |
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| 作者姓名： | 陶庆华 |
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| 作者单位： | 沈阳师范大学,旅游管理学院,沈阳,110034 |
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| 摘 要： | 旅游产品的质量直接关系到旅行社的经济效益和持久发展.对旅行社来说,提供何种质量的半自助旅游产品是其应对激烈竞争的关键.从无限次重复博弈及其均衡结果得出,旅行社要保持长期的稳定收益必须提供高质量的半自助旅游产品.同时,只有正确认识半自助旅游产品的含义及建立旅游产品信用机制,并在政府的监督管理下才能更好地规范产品质量,使旅游者和旅行社都达到帕累托最优和社会资源配置的有效利用.
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| 关 键 词： | 半自助旅游产品 博弈模型 信用 自助旅游 产品质量 博弈分析 Product Quality Analysis 利用 资源配置 社会 最优 帕累托 旅游者 规范 监督管理 政府 信用机制 含义 认识 收益 稳定 均衡结果 |
| 文章编号： | 1673-291X（2007）03-0140-02 |
| 收稿时间： | 2006-12-13 |
| 修稿时间： | 2006年12月13 |
Game Analysis of Semi-self-help Traveling Product Quality |
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| TAO Qing-hua.Game Analysis of Semi-self-help Traveling Product Quality[J].Economic Research Guide,2007(3):140-141. |
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| Authors: | TAO Qing-hua |
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| Abstract: | The quality of travel product directly relates to the economic performance and development. To travel agency, which semi-self-help travel products were provided is the key to the fierce competition. The travel agency must provide high quality travel to keep the stable long profit from the equilibrium result of infinitely repeated game. At the same time, the travel agency should correctly recognize the definition of semi-self-help travel product, establish the reputation mechanism of travel product and be charged with governmental management to control product quality. So make tourist and travel agency to come to the Pareto efficient and the efficient use of social resource allocation. |
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| Keywords: | semi-self-help travel product game analysis infinitely repeated game |
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