消费观念与消费行为实证研究

通过构建消费观念的品牌性消费观念、超前性消费观念、实用性消费观念,并在"新消费文化观念构建"的调研数据的基础上,本文对消费行为和消费意向展开实证分析,研究结果表明品牌性消费观念和超前性消费观念对消费意向和消费行为均有正的影响,实用性消费观念对消费意向有负的影响,对消费行为有正的影响。

The Empirical Study on Consumption Attitudes and Consumer Behavior

By building models of brand consumption attitudes,forward consumption attitudes,practical consumption attitudes and based on research data of "a new building of the concept of consumption culture",the paper empirically studies consumption attitudes on consumption behavior.The results show that: the impact of the brand of consumption attitudes and spending forward consumption attitudes have positive impact on the consumption intention and the behavior,the impact of practical consumption attitudes have negative impact on the consumption intention,while on consumption behavior,it has a positive effect.