网络市场调查与传统市场调查

在网络经济时代，传统市场调查有逐渐被网络市场调查取代的趋势，与传统市场调查比较，网络市场调查具有时间短，调查费用低，调查区域广，调查的形式复杂多样等优点，同时在调查的方法，样本及抽样的方式，调查员与被调查者的关系，主要的调查实施者等方面都会发生巨大的变化，传统意义的个别访谈法，小组访谈法和固定样本调查可以通过电子邮件调查法，网络主题调查法，网站在线调查法等网络调查方法来实施。

Internet Marketing Research And Traditional Marketing Research

In times of Internet, the traditional marketing research will be gradually replaced by Internet Marketing Research. Compared with the traditional marketing research, Internet Marketing Research has advantages such as shorter researching time, lower cost, wider area and various forms, and great changes have also taken place inthe researching method, sample and sampling technique, the relationship between investigator and informant, the main applicant. In traditional one, personal visit, group visit and fixed samples investigation are often performed by the method of E-mail or Internet.