| 生态旅游及其局限性:基于营销视角的认识与思考 |
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| 引用本文： | 李天元.生态旅游及其局限性:基于营销视角的认识与思考[J].旅游学刊,2005,20(4):25-29. |
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| 作者姓名： | 李天元 |
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| 作者单位： | 南开大学国际商学院旅游系,天津,300071 |
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| 摘 要： | 基于同世界旅游组织有关研究接轨的立场，本文讨论了生态旅游概念的规范化问题；在对此前有关认识进行重新思考的同时，从市场营销视角探讨一些新的认识层面。
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| 关 键 词： | 生态旅游 自然旅游 旅游营销 |
| 文章编号： | 1002-5006（2005）04-0025-05 |
| 收稿时间： | 2005-05-08 |
| 修稿时间： | 2005-05-08 |
Ecotourism and Its Limitation: A Marketing Perspective |
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| LI Tian-yuan.Ecotourism and Its Limitation: A Marketing Perspective[J].Tourism Tribune,2005,20(4):25-29. |
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| Authors: | LI Tian-yuan |
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| Institution: | Tourism Department of International Business School, Nankai University, Tianjin 300071, China |
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| Abstract: | To be compatible with the WTO study on ecotourism,the issue of standardization of the definition of ecotourism is discussed in this article. While rethinking the research done in the past, some new dimensions have been examined with a marketing perspective. |
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| Keywords: | ecotourism nature tourism tourism marketing |
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