Higher educational services exports: sources of growth of Asian students in US and UK |
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| Authors: | Doren Chadee Vikash Naidoo |
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| Institution: | (1) School of Management and Marketing, University of Southern Queensland, Toowoomba, QLD, 4350, Australia;(2) The University of Auckland, Private Bag 92019, Auckland, 1142, New Zealand |
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| Abstract: | The paper reviews the recent trends and current developments in the global higher education market with a particular focus
on growth of Asian students studying in US and UK. Using pool cross section-time series data over the 1985–2003 period, it
is found that different factors affect students from different countries differently. This suggests that the marketing strategies
of offshore higher education providers need to be tailored to the specific needs of different markets in order to be successful.
The emergence of a number of new players in the higher education export market is also rapidly becoming a major threat to
the traditional higher education service exporters.
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| Keywords: | Education export Asia Services trade |
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