| 不确定性环境下的创业机会识别研究 |
| |
| 引用本文： | 杨波,张卫国. 不确定性环境下的创业机会识别研究[J]. 经济与管理, 2009, 23(5): 21-25 |
| |
| 作者姓名： | 杨波 张卫国 |
| |
| 作者单位： | 重庆大学,经济与工商管理学院,重庆,400030 |
| |
| 摘 要： | 环境中的动态性、复杂性和敌对性,使得环境的不确定性加强;创业者的警觉性和以往知识也使得创业机会识别能力各不相同.以环境的不确定性和创业机会识别能力作为两个可变因素,建立不确定环境下的创业机会认知总体分析模型和机会认知类型模型.创业者可根据机会发现、机会识别、机会创造、机会模糊等不同的机会识别类型采取相应的机会识别策略.
|
| 关 键 词： | 不确定性环境 机会识别 机会认知 |
The Study on the Opportunities Identifying to Undertake Enterprises in Uncertain Environment |
| |
| Yang Bo,Zhang Weiguo. The Study on the Opportunities Identifying to Undertake Enterprises in Uncertain Environment[J]. Economy and Management, 2009, 23(5): 21-25 |
| |
| Authors: | Yang Bo Zhang Weiguo |
| |
| Affiliation: | School of Economy and Business Administration;Chongqing University;Chonging 400030;China |
| |
| Abstract: | The uncertainties of the environment resulted from the dynamics,complexity and challenges urge entrepreneurs to be able to identify the opportunities to undertake enterprises,and such abilities are different because of the perceptivities and experience of the entrepreneurs.Taking the degree of environmental uncertainty and abilities of identifying opportunities as the two variables,we can constructed the analytic model and typology model of opportunity cognition in uncertain conditions.The entrepreneurs can... |
| |
| Keywords: | uncertain environment opportunity identify opportunity cognition |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
