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我国电子商务“银发”市场开发探讨
引用本文:李亮.我国电子商务“银发”市场开发探讨[J].价值工程,2010,29(34):148-149.
作者姓名:李亮
作者单位:中国石油大学(华东)经济管理学院,东营257061
摘    要:论文在分析我国"银发"市场现状的基础上,论述了电子商务银发市场的潜力与优势,最后提出了开发我国电子商务银发市场的对策和建议。

关 键 词:电子商务  银发市场  开发

The Exploration on"Seniors"Market Development of China's Electronic Commerce
Li Liang.The Exploration on"Seniors"Market Development of China's Electronic Commerce[J].Value Engineering,2010,29(34):148-149.
Authors:Li Liang
Institution:Li Liang( School of Economies and Management, China University of Petroleum( East China ), Dongying 257061, China )
Abstract:This paper analyzes the condition of seniors marketing developing in china, discusses the potential strengths of seniors marketing developing, and puts forward suggestions and methods to develop seniors marketing.
Keywords:E-commerce  seniors marketing  developing
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