| 大批量定制化服务产品优化模型探讨 |
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| 引用本文： | 冯根尧. 大批量定制化服务产品优化模型探讨[J]. 价值工程, 2006, 25(1): 64-66 |
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| 作者姓名： | 冯根尧 |
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| 作者单位： | 绍兴文理学院经管学院,绍兴,312000 |
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| 摘 要： | 本文分析了大批量定制化服务的二维生成机理,构建了服务产品优化教学模型,提出了“顾客体验点”概念,并指出:在不影响服务质量的前提下,推迟服务链中的“顾客体验点”是服务性企业提高自身效益的有效途径。
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| 关 键 词： | 服务产品 顾客体验点 大批量定制 |
| 文章编号： | 1006-4311（2006）01-0064-03 |
Study on Optimization Model for the Mass Customization Service |
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| Feng Genyao. Study on Optimization Model for the Mass Customization Service[J]. Value Engineering, 2006, 25(1): 64-66 |
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| Authors: | Feng Genyao |
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| Affiliation: | Shaoxing University, Shaoxing 312000, China |
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| Abstract: | Analized the mechanism of the Mass customization Service,a kind of mathematical model of Service is established,.and brought up the conception of "Customer Perceived". In the end, the paper pointed out that it was an effective way for service enterprise to improve its beneficial result that postponing "Customer Perceived" in service chain without influencing service quality. |
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| Keywords: | service enterprise customer Perceived mass customization |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
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