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Identifying consumer preferences for nutrition information on grocery store shelf labels |
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| Authors: | Joshua P. Berning Hayley H. Chouinard Kenneth C. Manning Jill J. McCluskey David E. Sprott |
| Affiliation: | 1. Food Marketing Policy Center, University of Connecticut, 1376 Storrs Road, Unit 4021, Storrs, CT 06269-4021, USA;2. School of Economic Sciences, Washington State University, PO Box 646210, Pullman, WA 99164-6210, USA;3. College of Business, Colorado State University, 111 Rockwell Hall, Fort Collins, CO 80523, USA;4. College of Business, Washington State University, Pullman, WA 99164-4730, USA |
| Abstract: | Nutrition labels can potentially benefit consumers by increasing product knowledge and reducing search costs. However, the global increase in obesity rates leads one to question the effectiveness of current nutrition information formats. Alternative formats for providing nutrition information may be more effective. Shoppers at a major grocery chain participated in choice experiments designed to identify preferences for nutrition information provided on grocery store shelf labels. Shoppers demonstrate a strong affinity for shelf-label nutrition information and the presentation of the nutrition information significantly affects their preferences as well. Several demographic variables help to explain differences in preferences. |
| Keywords: | Nutrition information Grocery stores Labels |
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