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Social media strategy for online service brands
Authors:Adam J Mills  Kirk Plangger
Institution:1. Beedie School of Business, Simon Fraser University, 500 Granville Street, Vancouver, BC, Canada V6C 1W6adamm@sfu.ca;3. Department of Management, King's College London, 150 Stamford Street, London SW11 5JN, UK
Abstract:
Keywords:brand management  online services  social media  customer relationship management  financial services
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