| 大规模定制生产模式的竞争优势及其前景 |
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| 引用本文： | 杨国亮.大规模定制生产模式的竞争优势及其前景[J].经济管理,2008(5):40-43. |
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| 作者姓名： | 杨国亮 |
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| 作者单位： | 对外经济贸易大学国际经济贸易学院,北京100029 |
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| 摘 要： | 低成本优势和差异性优势构成企业竞争的两种基本优势，但二者之间往往是矛盾的。传统的生产模式在克服它们之间的矛盾上存在种种局限。大规模定制生产模式突破了传统生产模式的局限，实现了两种基本优势的结合。但从生产模式演变的历史看，这一模式仍将只是企业竞争的一个阶段。
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| 关 键 词： | 生产模式 大规模定制 竞争优势 前景 |
| 文章编号： | 1002-5766（2008）05-0040-04 |
| 收稿时间： | 2007-12-16 |
On the Competitive Advantages of Mass Customization and Its Prospects |
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| YANG Guo-liang.On the Competitive Advantages of Mass Customization and Its Prospects[J].Economic Management,2008(5):40-43. |
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| Authors: | YANG Guo-liang |
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| Institution: | YANG Guo-liang (School of International Trade , Economics,UIBE,Beijing 100029,China) |
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| Abstract: | Low-cost advantages and differentiation ones are the two basic competitive advantages of firms, but usually they are contradictory. Traditional production modes have many limits to conquer the contradictions. Mass Customization makes a breakthrough with the limits and realizes the combination of the two. However, from the angle of evolvement history of production modes, this mode will still be one stage of competition of firms. |
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| Keywords: | mass customization competitive advantages prospects |
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