特许经营与其他商业形式的区别

特许经营与其他许多商业形式有着千丝万缕的联系,相互之间界限模糊,经常被人们误解和误用。特许经营也经常和其他商业形式进行交叉融合,产生出许多复合商业形式,致使人们对特许经营概念的理解更加难以统一。必须从产品分销、模式复制、资源配置等三个角度,来了解特许经营与经销、直销、代理、传销、直营连锁、自由连锁、委托管理、许可证交易、集团化经营、战略联盟等商业形式之间的关系,以及他们之间的交叉融合现象。

The Differences Between Franchise and Other Commercial Forms

Franchise has a wide connection with other commercial forms,and the dividing lines are not clear.As a conclusion,franchise is often misunderstood and misused.Because franchise often overlaps and mixes with other commercial forms to produce many compound commercial forms,franchise thus has different meanings in different cases.This paper explains the relationship between franchise and other commercial forms including buying and selling,direct sale,commercial agent,pyramid selling,regular chain,voluntary chain,trusted management,license,enterprise group,strategic alliance,involving three aspects of product distribution,model copy and resource disposition.