Models of Multi-Category Choice Behavior |
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| Authors: | P B Seetharaman Siddhartha Chib Andrew Ainslie Peter Boatwright Tat Chan Sachin Gupta Nitin Mehta Vithala Rao Andrei Strijnev |
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| Institution: | (1) Rice University, Campus Box 2932, MS 531, Houston, TX, 77252;(2) Washington University, St. Louis;(3) University of California, Los Angeles;(4) Carnegie Mellon University, USA;(5) Cornell University, USA;(6) University of Toronto, Toronto;(7) University of Texas, Dallas |
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| Abstract: | Given the advent of basket-level purchasing data of households, choice modelers are actively engaged in the development of
statistical and econometric models of multi-category choice behavior of households. This paper reviews current developments
in this area of research, discussing the modeling methodologies that have been used, the empirical findings that have emerged
so far, and directions for future research. We also motivate the use of Bayesian methods to overcome the computational challenges
involved in estimation. |
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| Keywords: | multi-category multivariate choices basket data bayesian estimation |
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