| 长沙市农家乐旅游SWOT分析及其营销对策 |
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| 引用本文： | 肖文金. 长沙市农家乐旅游SWOT分析及其营销对策[J]. 湖南商学院学报, 2008, 15(1): 65-68 |
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| 作者姓名： | 肖文金 |
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| 作者单位： | 湖南商学院,工商管理学院,长沙,410205 |
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| 摘 要： | 现代旅游业的发展,使得衣家乐旅游产生并迅速成长.本文通过对长沙市农家乐旅游发展的SWOT分析,提出了农家乐旅游的相关营销对策,从而促进长沙市农家乐旅游的快速、健康、持续发展,更好地发挥农家乐旅游在经济结构调整、经济发展和农民增收等方面的作用.
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| 关 键 词： | 农家乐旅游 SWOT分析 营销对策 |
| 文章编号： | 1008-2107（2008）01-0065-04 |
| 收稿时间： | 2007-12-15 |
The SWOT Analysis and Marketing Strategies of Farmhouse Enjoyment Tourism in Changsha |
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| XIAO Wen-jin. The SWOT Analysis and Marketing Strategies of Farmhouse Enjoyment Tourism in Changsha[J]. Journal of Hunan Business College, 2008, 15(1): 65-68 |
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| Authors: | XIAO Wen-jin |
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| Affiliation: | XIAO Wen-jin(School of Business Administration,Hunan University of Commerce,Changsha 410205) |
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| Abstract: | Along with the development of modern tourism industry,the Farmhouse Enjoyment tourism emerges and grows up rapidly.This article proposes relevant marketing strategies of the Farmhouse Enjoyment tourism through the SWOT analysis in order to make the Farmhouse Enjoyment tourism develop in a fast and healthy and sustainable way in Changsha so that it plays a better role in economic structural adjustment,economic development and peasants income increase. |
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| Keywords: | farmhouse enjoyment tourism SWOT analysis marketing strategies |
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