| 甘肃省实施名牌战略的对策研究 |
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| 引用本文： | 李兴江,李泉.甘肃省实施名牌战略的对策研究[J].标准化报道,2001,22(2):5-7. |
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| 作者姓名： | 李兴江 李泉 |
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| 作者单位： | 西北师范大学经济管理学院!甘肃兰州730070 |
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| 摘 要： | 扼要叙述甘肃省在实施名牌战略上存在意识淡薄，宣传创意不强，产品技术含量不高，质量不稳定等问题，提出了必须从开发新产品，建立长远眼光和目标，政策支撑等方面给名牌创造良好的环境的建议。
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| 关 键 词： | 名牌战略 甘肃 企业 产品质量 产品创新 市场占有率 政策措施 |
Study On Countermeasure Of Implementing Strategy of Famous Brand in Gansu Province |
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| LI Xing jiang,LI Quan.Study On Countermeasure Of Implementing Strategy of Famous Brand in Gansu Province[J].Reporting of Standardization,2001,22(2):5-7. |
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| Authors: | LI Xing jiang LI Quan |
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| Abstract: | Existing problems such as being not conscious importance of it, not giving publicity enough to it, lower technical competence of product, not stable quality during implementing strategy of famous brand in Gansu province. Some suggestions from various respects that developing new product,taking a long term plan and supporting it from policies to create a good famous brand environment were raised. |
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| Keywords: | strategy of famous brand policies and bring forth new ideas problems and suggestions |
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