大理古城生活方式型旅游企业的动机和目标研究

随着全球企业小型化的发展,小企业已经发展为旅游企业的重要组成部分,对区域旅游发展起到促进作用。生活方式型旅游企业从属于旅游小企业,在国内外广泛存在,但相关研究较少。本文运用质性研究方法,通过大理古城实地调研,将生活方式型旅游企业划分为3种类型并进行分析,发现它们的动机和目标存在一定的共性,但也出现了分异。类生活方式型动机出自维持生计和兴趣爱好,但目标却逐渐偏向盈利和扩张;进取型的动机是兴趣爱好,目标也是享受生活状态,具有一致性;保守型中纯玩型的动机是享受不同生活方式,目标则表现出不稳定性,而需要维持生计型的则动机明确,维持生计,目标出现分化,分为维持现状和不明确。因此,政府在政策制定时需要对不同类型的企业进行区分并加以引导。

Study on the Motivations and Objectives of Life-styled Tourism Businesses in Dali Ancient City

With the development of global businesses in miniature,small-sized businesses have become an important component part of tourism businesses and played promoting role in the development of regional tourism.Life-styled tourism businesses are subordinate to small-sized tourism businesses,which exist extensively both at home and abroad but with less related study.The paper,by applying qualitative study approach,divides the life-styled tourism businesses into three categories through an on-the-spot survey in Dal...