| 需求设计:汽车销售服务流程再造的关键环节——基于广西机电设备有限责任公司的案例分析 |
| |
| 引用本文： | 刘朝明,金宁运,涂瑞. 需求设计:汽车销售服务流程再造的关键环节——基于广西机电设备有限责任公司的案例分析[J]. 管理案例研究与评论, 2008, 1(2) |
| |
| 作者姓名： | 刘朝明 金宁运 涂瑞 |
| |
| 作者单位： | 西南交通大学,经济管理学院,成都,610031;西南交通大学,经济管理学院,成都,610031;西南交通大学,经济管理学院,成都,610031 |
| |
| 基金项目： | 广西科学研究与技术开发计划项目资助(桂科软05112010) |
| |
| 摘 要： | 对广西机电设备有限责任公司的案例分析发现,原有的销售流程为被动服务,缺乏为顾客主动创造价值的显性特征。为解决这一问题,项目组提出了一种以需求设计为核心的销售服务新流程。这一新流程对该公司的经营绩效是一个强大的推动力。
|
| 关 键 词： | 广西机电设备有限责任公司 流程再造 需求设计 |
Demand Design: Reconstruction of Automobile Sales Service Process A Case Study of Guangxi Mechanical-Electric Machinery Co. Ltd |
| |
| LIU Chao-ming,JIN Ning-yun,TU Rui. Demand Design: Reconstruction of Automobile Sales Service Process A Case Study of Guangxi Mechanical-Electric Machinery Co. Ltd[J]. Journal of Management Case Studies, 2008, 1(2) |
| |
| Authors: | LIU Chao-ming JIN Ning-yun TU Rui |
| |
| Affiliation: | LIU Chao-ming,JIN Ning-yun,TU Rui(School of Economics , Management,Southwest Jiaotong University,Chengdu 610031,China) |
| |
| Abstract: | Based on the analysis of the case on Guangxi Mechanical-Electric Machinery Co.Ltd,it is found that the original sales process was passive service.It doesn't have the element of creating values for customers proactively.In order to solve the problem,a new process with demand design as the core element is proposed.The new process becomes a strong force for improving the operating performance. |
| |
| Keywords: | Guangxi Mechanical-Electric Machinery Co.Ltd process reconstruction demand design |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
