“蓝海战略”的经济学解释

蓝海战略的理论精髓是规则再造与价值创新。本文为蓝海战略提供了一个经济学视角的分析框架,指出价值创新的奥秘在于整合运用边际效用递增与边际成本递减两大经济规律,从而实现高效用与低成本的有效结合;规则再造的关键在于将传统市场逻辑下的“价格—需求—供给—价格”机制,改造成非竞争性市场逻辑下的“效用—需求—供给—成本”机制,重新塑造新的供求法则。这正是蓝海战略取得成功的奥秘所在。

An Explanation for Blue Ocean Strategy Based on Economics

The theoretic marrow of blue ocean strategy is rule reengineering and value innovation.This article has established an analytic framework based on economics for blue ocean strategy,and pointed out that the secret of value innovation lies in combining two economic laws of increasing marginal utility and decreasing marginal cost,thus can realize the perfect integration of high utility with low cost.The key of rule reengineering lies in a change in which the"price-demand-supply-price"mechanism under the logic of traditional market is transformed into "utility-demand-supply-cost" mechanism under the logic of non-competitive market,thus reengineer new rule of demand and supply again.This is exactly all about secret that blue ocean strategy succeeds.