连锁经营模式对我国商业银行发展的借鉴意义 |
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引用本文: | 郑彦. 连锁经营模式对我国商业银行发展的借鉴意义[J]. 济南金融, 2012, 0(11): 67-70 |
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作者姓名: | 郑彦 |
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作者单位: | 厦门城市职业学院,福建厦门361008 |
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摘 要: | 近年来,零售、餐饮等行业纷纷利用连锁经营模式迅速扩张。而商业银行一般具有规模大、网点多且分散等特点,这与连锁经营十分相似。连锁经营管理的成功经验包括其扩张的路径、3S管理原则和四个层次的统一,这些管理经验可以给我国商业银行的改革提供借鉴。
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关 键 词: | 连锁经营 商业银行 借鉴 |
Reference of Franchise Chain Management to Commercial Bank Development |
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Abstract: | In recent years, the whole world has witnessed the fast growth of franchise chain in almost all sections of busi- ness. Commercial banks are big scale institutions with vast chains and branches, which is similar to franchise chain manage- ment. This paper suggests that commercial banks can refer to the successful experience of chain operation, such as 3S princi- pals and the four uniformities rule. |
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Keywords: | franchise chain operation commercial bank reference |
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