城市营销的城市品牌策略分析

城市营销作为提高城市竞争力的重要手段，已被世界各国的城市政府所重视。随着城市间竞争的日益激烈，城市品牌策略必将成为城市营销和各城市可持续发展的关键。文章阐述了城市营销与城市品牌的基本概念和重要性，针对我国城市品牌营销中存在的问题，提出以发展企业品牌、产业集群、高新科技、环境优化、文化积淀、建立有效机制等措施来提升城市品牌。

Research on City's Brand in City Marketing

As an important means to improve urban competitive ability,city marketing has been attached great importance by governments around the world.With increasingly fierce competition among cities,there is no doubt that city brand strategy will be the key to city marketing and sustainable development.This paper elaborates the basic concepts and importance of city marketing and city brand.Furthermore,based on the problems in city brand marketing,this paper suggests upgrading city brand by developing corporation br...