On Changing Organizational Cultures
by Injecting New Ideologies: The Power
of Stories |
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Authors: | William A Wines III" target="_blank">J B HamiltonIII |
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Institution: | (1) Facultad de Economia Y Empresa, Departamento de Organizacion de Empresas Y Finanzas, Universidad de Murcia, Campus de Espinardo, Espinardo, 30100 Murcia, Spain |
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Abstract: | Recent corporate legal and ethical meltdowns suggest that avoiding such harms to companies and to society requires a significant
culture change within the organization. This paper addresses the issue of what it takes to change a corporate culture. While
conventional wisdom may suggest that a change requires only the institution of an ethics office with proper reporting paths
and an ethics code, such an approach is only a beginning. Many large corporations, especially those in danger of legal and
ethical catastrophes, need to undertake multiple initiatives to generate a new culture that manifests new values and new vocabularies.
A cultural change accomplished by changing large numbers of personnel is expensive in financial and human terms. One component
of a less costly approach is to tell new and different stories within the corporation because stories establish the cultural
DNA that gives organizations, families, and individuals their identities. Such changes in individual firms, however, are influenced
by the ideological assumptions within which and under which the industry and the society operates. |
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Keywords: | |
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