Tourists' strategies: An acculturation approach |
| |
| Institution: | 1. American University in Dubai, Sheikh Zayed Road, Media City, Dubai, United Arab Emirates;2. Universiti Putra Malaysia, 43400 Serdang Selangor, Malaysia;3. University of Western Australia, 35 Stirling Hwy, Crawley, WA 6009, Australia;1. Center for Social and Cultural Psychology (CSCP), University of Leuven, Tiensestraat 102, box 3727, 3000 Leuven, Belgium;2. Laboratory of Social Psychology (UNILAPS), University of Lausanne, Quartier UNIL-Mouline, Bâtiment Géopolis, CH-1015 Lausanne, Switzerland;3. Department of Psychological and Brain Sciences, University of Massachusetts Amherst, Amherst, Massachusetts, USA;1. School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong;2. Lincoln Business School, University of Lincoln, United Kingdom;1. Université Savoie Mont Blanc, BP 1104, 73011, Chambéry Cedex, France;2. School of Hospitality, Food and Tourism Management, University of Guelph, 50 Stone Road East, Guelph, Ontario, N1G2W, Canada;1. University of Vigo, Spain;2. Escola Superior de Tecnologia e Gestão de Felgueiras, Portugal;3. Bilkent University, Turkey;4. University of Zagreb, Croatia;5. Nottingham Trent University, UK |
| |
| Abstract: | Acculturation theory has been widely used to understand and explain migrant and sojourner adaptation. However, it has yet to be examined in a tourist context. We extended the literature by evaluating the applicability of Berry's (1997) bidimensional acculturation model to a sample of 668 recent and prospective international travelers from China (n = 205), Germany (n = 201), and the United States (n = 262). Our results suggested that the acculturation model can be extended to tourist contexts and used for segmentation purposes. Specifically, tourists' acculturation strategies were associated with their preferences for home culture maintenance and host culture immersion, as well as behavioral, holiday, and activity preferences. Ethnocentrism and uncertainty avoidance were also found to vary as a function of tourists' acculturation strategy. |
| |
| Keywords: | Acculturation Tourism Segmentation |
| 本文献已被 ScienceDirect 等数据库收录！ |
|
