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Psychoneurobiochemistry of tourism marketing |
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| Affiliation: | 1. University Portucalense Infante D. Henrique, Rua Dr. António Bernardino de Almeida, 541, 4200-072 Porto, Portugal;2. Department of Economics, Management, Industrial Engineering and Tourism, University of Aveiro, Campus Universitário de Aveiro, 3810-193 Aveiro, Portugal;3. Department of Environment and Planning, University of Aveiro, Campus Universitário de Aveiro, 3810-193 Aveiro, Portugal;4. Research Unit on Competitiveness, Governance and Public Policies (GOVCOPP), University of Aveiro, 3810-193 Aveiro, Portugal;5. REMIT – Research on Economics, Management and Information Technologies, University Portucalense Infante D. Henrique, Rua Dr. António Bernardino de Almeida, 541, 4200-072 Porto, Portugal |
| Abstract: | This study offers a unique approach to consumer/tourist behaviour called psychoneurobiochemistry and aims to explore the possible and potential influences of psychoneurobiochemical factors on tourism marketing. The study with a multidisciplinary approach analyzes and syntheses the psychological, neurological, biological and chemical research findings in terms of their implications for tourism marketing. The study particularly looks at neurotransmitters such as serotonin and dopamine; melatonin hormone; photoperiod and circadian rhythm and emotions. |
| Keywords: | Psychoneurobiochemistry Psychology Physiology Neurotransmitters Tourism Serotonin Consumer behaviour Neuromarketing |
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