The influence of political conflicts on country image and intention to visit: A study of Israel's image |
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| Institution: | 1. Leeds University Business School, Maurice Keyworth Building, University of Leeds, Leeds LS2 9JT, UK;2. Luleå University of Technology, 97187 Luleå, Sweden;3. Department of Social Science, Isfahan University, Iran;1. School of Hospitality, Food and Tourism Management, University of Guelph, Guelph, Ontario, Canada N1G 2W1;2. Sprott School of Business, Carleton University, Ottawa, Ontario, Canada K1S 5B6 |
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| Abstract: | This paper analyzes the image of Israel, a country subject to continuous conflicts, and the effect of a political event on its image. A measurement model is examined before and after a specific international incident, the Mavi Marmara conflict between Turkey and Israel, in order to understand how this event influences the image that the Turks have of Israel, as well as their intention to visit the place. The results confirm that, when people have previous animosity towards a nation, the image of this country is formed mainly through its affective component and not through its cognitive one. The research concludes that a political conflict between two countries significantly damages the country image through the affective component and boosts the previously held animosity. The incident also increases the negative influence of the affective image on the overall country image and on the intention to visit the place. |
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| Keywords: | Country image Affective image Animosity Political conflict Israel |
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