Destination image as a mediator between perceived risks and revisit intention: A case of post-disaster Japan |
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| Affiliation: | 1. Faculty of Business Administration, University of Medical Sciences & Technology, P.O. Box 12810, Khartoum, Sudan;2. Faculty of Economics and Management, Universiti Putra Malaysia, Serdang, Selangor, Malaysia;3. Taylor''s Business School, Taylor''s University, Lakeside Campus, Subang Jaya, Selangor, Malaysia;1. Department of Management Information System, Aksaray University, Turkey;2. School of Computing and Technology, Eastern Mediterranean University, P.O Box 95, Famagusta North Cyprus via Mersin 10, Turkey;3. Northern Border University, Saudi Arabia;4. Faculty of Tourism, Eastern Mediterranean University, North Cyprus, via Mersin 10, Turkey;5. Jadara University, Jordan |
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| Abstract: | Despite the significance of perceived travel risk and destination image, relatively few studies address the effect of perceived travel risks on the formation of destination image, and the mediating role of destination image. This study draws new insights by examining (1) the effects of perceived risks on destination image, and (2) the mediating role of destination image between perceived risks and revisit intention of repeat tourists to a risky destination. With perceived risk and destination image being empirically distinctive constructs, findings revealed that perceived socio-psychological and financial risks influenced both cognitive and affective destination images. Perceived physical risk did not have a significant influence on destination image, although it directly affected revisit intention. Additionally, destination image significantly mediated the relationships between two risks, namely, perceived socio-psychological and financial risks, and revisit intention. Several managerial implications concerning the management of risk perceptions and the promotion of risky destinations are discussed in this study. |
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| Keywords: | Perceived risk Destination image Risky destination Intention to revisit |
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