Destination marketing and the service-dominant logic: A resource-based operationalization of strategic marketing assets |
| |
| Institution: | 1. Florida State University, Dedman School of Hospitality, B4113 University Center, 288 Champions Way, Tallahassee, FL 32306, USA;2. Texas State University, School of Family and Consumer Sciences, 101 FCS Building, San Marcos, TX 78666, USA;3. Lancaster University Management School, UK;1. College of Business Administration, The University of Texas-Pan American, 1201 W. University Blvd., Edinburg, TX 78539, USA;2. College of Human Ecology, East Carolina University, RW-246 Rivers Building, Greenville, NC 27858, USA;1. Department of Accounting and Information Systems, University of Huelva, Plaza de la Merced, 21002 Huelva, Spain;2. Department of Business Administration and Marketing, University of Huelva, Plaza de la Merced, 21002 Huelva, Spain;1. Washington State University, School of Hospitality Business Management, Richland, WA, 99354-1671, United States;2. Kansas State University, Department of Hospitality Management, Manhattan, KS 66506-1404, United States;3. School of Business Administration, Department of Marketing & Information Systems, American University of Sharjah, PO Box 26666, Sharjah, United Arab Emirates |
| |
| Abstract: | Despite the popularity of the resource-based view of the firm as a theoretical mechanism for the explanation of organizational performance, this framework has received surprisingly little attention within the context of destination marketing organizations (DMOs). The purpose of this research is to enhance extant perspectives of destination competitiveness by considering the destination marketing function from the dual theoretical lenses of the resource-based view of the firm and the service-dominant logic of marketing. In particular, this research focuses on the resource classification schemas underpinning these two frameworks and proposes a conceptual extension of their core phenomena to the domain of destination marketing. Within this discussion, a conceptual and operational definition of competitive market-based assets is proposed. This multifaceted construct is discussed as a potential outcome of market-oriented destination marketing and as an antecedent to DMO performance. |
| |
| Keywords: | Destination marketing The resource-based view of the firm Service-dominant logic Stakeholder marketing Strategic assets |
| 本文献已被 ScienceDirect 等数据库收录！ |
|
