Understanding conflicting perspectives in event planning and management using Q method |
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Affiliation: | 1. School of Tourism & Hospitality Management, Southern Cross University, Gold Coast Beachside Campus, Bilinga, QLD 4225, Australia;2. Department of Tourism, Sport and Hotel Management, Griffith Business School, Nathan Campus, Griffith University, 170 Kessels Rd, Nathan, QLD 4111, Australia;1. Emirates Integra Medical & Surgery Centre, Dubai Healthcare City, Dubai, United Arab Emirates;2. Emirates Healthcare Group, Dubai, United Arab Emirates;3. Landsthul Regional Medical Center (LRMC), Division of Surgery, Dept. Orthopaedic Surgery, Landsthul, Germany;1. Departamento de Engenharia Mecânica, Universidade de Brasília, Asa Norte, Brasília, DF 70910-900, Brazil;2. Department of Geography, Texas A&M University, College Station, TX 77843, USA;1. Department of Apparel, Events and Hospitality Management, Iowa State University, 7E MacKay LeBaron Hall, 2302 Osborn Drive, Ames, IA, 50011, USA;2. Department of Apparel, Events and Hospitality Management, Iowa State University, 1084C LeBaron Hall, 626 Morrill Rd., Ames, IA, 50011, USA;3. Department of Apparel, Events and Hospitality Management, Iowa State University, 6A MacKay LeBaron Hall, 2302 Osborn Drive, Ames, IA, 50011, USA;4. Department of Apparel, Events and Hospitality Management, Iowa State University, 31 MacKay LeBaron Hall, 2302 Osborn Drive, Ames, IA, 50011, USA |
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Abstract: | There is a need to better understand the interests of actors in the planning and management of major events. The diversity of actor perspectives about an event creates a wicked problem set that event organisers and public officials find difficult to understand, let alone address. This paper focuses on problem identification as one stage in the event planning and management process. It explores how problem structuring can contribute to more effective planning and management of actors' interests. The value of Q methodology is explored through a case study of the Australian World Rally Championship. Four perspectives are identified in the problem structuring process: the Skeptics, the Materialists, the Middle-grounders and the Supporters. The findings demonstrate that Q methodology is effective in identifying the depth and breadth of different problem perspectives, providing insights into the importance of different perspectives, and can be used reflexively to anticipate and manage potential conflict. |
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Keywords: | Major events Problem identification Problem structuring methods Actor perspectives World Rally Championship |
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