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进出口公司网络营销策略分析
引用本文:张珺,;廖婵娟.进出口公司网络营销策略分析[J].中国经贸,2008(18):5-7.
作者姓名:张珺  ;廖婵娟
作者单位:[1]湖南农业大学东方科技学院,湖南长沙410128; [2]湖南农业大学商学院,湖南长沙410128
摘    要:随着网络技术应用的快速普及,网络营销正以前所未有的速度迅猛发展,由最初的电子零售阶段、电子贸易阶段发展到网上交易市场阶段。本文正是以此为前提,对进出口公司的网络营销的现状和存在问题进行剖析,力图对其存在的问题寻求解决方案,为其以后的发展寻觅更广阔的发展空间.实现其利润的最大化。

关 键 词:网络营销  利斯特  现状  对策

Import &Export CO. Ltd of Network Marketing Strategy
Institution:ZHANG Jun, LIAO Chan-juan (1. College of Orient Science and Technology, Hu Nan Changsha 410128, China; 2. College of Business of Hunan Agricultural University, Hu Nan Changsha 410128, China)
Abstract:With the rapid application of network technology popularization of network marketing is at an unprecedented pace rapid development from the initial stage of electronic retailing, e-commerce development stage to stage on-line trading market. It is precisely as the premise for this article, Import &Export Co. Ltd's marketing network and the status of existing problems to the analysis of the issue of its existence trying to seek a solution for its future development to find more broad space for development, achieve its profit maximization.
Keywords:Network Marketing  Sale List Import &Export Co  Ltd  Develop  Solution
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