| 中国石化企业绿色营销策略研究 |
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| 引用本文： | 丁峰,沈潇雅.中国石化企业绿色营销策略研究[J].中国经贸,2008(18):13-14. |
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| 作者姓名： | 丁峰 沈潇雅 |
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| 作者单位： | 北京石油化工学院经济管理学院,北京102617 |
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| 摘 要： | 阐述了我国石化企业要可持续发展，需要树立绿色营销理念，开发研制绿色产品，建立绿色标准，改造原有渠道为绿色营销渠道，积极开展绿色宣传，提高绿色服务，建立合作机制等对策。
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| 关 键 词： | 石化企业 绿色服务 绿色产品 绿色营销 对策 |
The Research of Chinese petrochemical enterprises＇ s Green Marketing Strategy |
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| DING Feng,SHEN Xiao-ya.The Research of Chinese petrochemical enterprises＇ s Green Marketing Strategy[J].China Business Update,2008(18):13-14. |
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| Authors: | DING Feng SHEN Xiao-ya |
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| Institution: | (Beijing Institute of Petrochemical Technology School of Economics and Management, Beijing 102617) |
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| Abstract: | It expounds that on the purpose of sustainable development, China＇s Petrochemical Enterprises should set the concept of green marketing, develop green products, establish the green standard, reform the original channels to the green marketing channels, carry out the green propaganda positively,improve the green service,and establish countermeasures such as cooperation mechanism. |
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| Keywords: | Petrochemical Enterprises Green Service Green products Green Marketing Countermeasures |
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